A marketing software company posting about the new Ed Sheeran album probably isn’t the best fit. Facebook allows you to “pin” a post to the top of your page. Depending on the culture and custom of an organization, a promotion announcement letter may take on various forms, including the content. This helps promote your contest to your entrants’ friends, meaning you’ve got a larger chance of reaching members in your target market. Most people go into Facebook promotions without a clue. This is a great way to generate leads - pin your contest to the top of your page so first-time visitors see it. Step 5 Select the image you created to announce the promotion and click "Open." Include the employee who has received the promotion while crafting the communication strategy. Reach out to your mailing list of customers with a friendly invitation. Select timings for the launch which will make it easier for people to take part. Likewise, sharing and commenting on posts cannot be required. Sometimes, you can bring your sales funnel to your page visitors. For today’s purposes, that’s your competition, promotion, or giveaway. Respond to the people commenting on your content - for example a commenter saying “I want this!” on a photo of your product could be met with a “So glad you like it! Step 4: share your retirement plans with family, friends, and clients. Facebook gives you the option of you a few different CTAs for your page, so use the one that fits your business objectives the best. As you can see from the infographic above (thanks CoSchedule), data shows there are some generic “best times” to post. Running a contest is one of the best ways to promote on Facebook. How to Change the Font Color of Captions on Windows Movie ... How to Change the Font Color of Captions on Windows Movie Maker, How to Create an Organization Profile on Facebook, How to Upload Photos on Facebook Without Creating a New Album, How to Tag People in Comments on Facebook, Privacy Notice/Your California Privacy Rights. Give them a discount code to make it easier for them to urge their followers to buy your products. Facebook can be pretty strict about how you choose to run your contest, so you want to make sure you’re following all of their promotion guidelines when you’re putting together your raffle. Share your announcement with friends and family right from Canva. User-generated content is another tried-and-true social media staple. When it comes to your business, however, consider your specific target market - when do they check Facebook? Use this email template to inform your employees about an internal promotion or transfer. Create an eye-catching graphic (so people will click on it) and then add a link in the photo description that directs people to the appropriate page. Tip # 2: Link and Advertise. Facebook is currently one of the best platforms for successfully promoting an organization, if you know how to use it. Once you’re all done with designing, it’s time to send out your announcement to everyone. How to Announce a New Product on Facebook and Twitter. Facebook is one way to announce any promotions your company is running. All rights reserved. Don’t just repeatedly tell your audience you’re going to stream. It’s a tried-and-true Facebook promotion strategy that does more legwork when you’re looking to turn fans into sales. All the printed material you send out needs to include the Facebook page information. Oftentimes, you need to spend a little more time nurturing the leads you generate into sales. When your boss makes the official announcement, recognize some of your colleagues by mentioning the strengths they bring to the team. He said something like, ‘I’m so pumped to announce that I’ve recently joined the team at such-and-such. It can be difficult to know if the announcement of a promotion will bring genuine praise from co-workers or pangs of jealousy. Don’t go overboard and offer discounts all the time, as people will start to realize they can just wait for the next one. Wherever you have contacts, use them. Make sure these trending topics relate in some way to your industry, like you can see in the example above. The key to posting about a new professional opportunity is referencing how horrible your working life has been leading up to this moment. Select the image you created to announce the promotion and click "Open." Teaching people about your product helps bridge the gap from awareness to desire. Facebook is kind of like Yelp-lite. Announce Promotion on Facebook Page Cover Image. Get Carlo Pacis to personally send you his new posts. Scroll past the admin panel and click "Photo/Video," then choose "Attach Photo/Video" and "Choose File.". Whether or not you have told the employee of their promotion is irrelevant to writing this letter because … And it gives employees a place to digest the news privately and come to terms with it (this is pretty useful if they were hoping for a promotion themselves). Using your cover photo to draw attention to a promotion or discount you’re running for your business is a great way to maximize that space and drive results. If people share the promotion post with friends, you want the new viewers to be able to trace it back to your company. Announcing it, however, can be done on your business timeline. This allows you to maximize exposure for a campaign or promotion you’re trying to highlight, making sure each visitor that checks your business profile sees it. Your announcement email’s purpose is to make a clear promise – to show people how your product can help them. No commitment. Offering special promotions on Facebook is a great, direct way to promote on Facebook. Their area of expertise is in selling, not content. Something we’ve found with a ton of our campaigns is that post-entry is one of the best times to convince your contest entrants to engage with you on social media. It creates social proof, helping to make the purchase decision process much easier for your Facebook fans. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. 3. Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. Share photos and videos, send messages and get updates. And that's not to mention that Facebook posts with images see 230% more engagement than posts without images. The photo should feature the influencer using one of your products, with a short blurb about why they enjoy it. There are tons of ways you can use Facebook Live to promote on Facebook. in the text box above the image. To get even further traction, consider updating your Facebook Page Timeline Cover Image during the active promotion time period with an image that alerts users to the promotion. Run Ads to Promote Announcement Posts You don’t have to limit yourself to just the videos for Facebook ads. These sorts of things, mixed in with your business posts, give fans a peek behind the curtain and humanize you. Behind-the-scenes content can be anything - photos or videos in your office, an inside look at a company retreat, or an insight into the making of your latest product. You’ve probably been told time and time again that Facebook is the #1 platform on social media. Create an eye-catching graphic (so people will click on it) and then add a link in the photo description that directs people to the appropriate page. Answering their question and directing them to a bottom-of-funnel page (like a product or pricing page) can be all you need to make that sale. Promote the promotion on Twitter, Pinterest, LinkedIn, Instagram, Myspace, and your Facebook Page. This rule follows on Facebook. Social media is a window into your business - it doesn’t always need to be perfectly polished. This allows you to collect contact information from your entrants - meaning you can use email marketing to turn them into sales in the future. Using your cover photo to draw attention to a promotion or discount you’re running for your business is a great way to maximize that space and drive results. Posts you create just the videos how to announce your own promotion on facebook Facebook ads needs to include the Facebook page yourself to just videos. 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